Privacy Policy
Last Updated: 1 September 2025
1. Who We Are & Our Commitment to Your Privacy
Welcome to Padela2z. Your privacy is a top priority for us. This policy explains what personal information we collect, how we use it, and how we keep it safe. We want you to be confident that your data is in good hands.
We are the ‘data controller’ for the information we process. This means we are responsible for deciding how we hold and use personal information about you.
- Company Name: SmashPlay Ltd
- Trading As: Padela2z
- Registered Address:
167-169 Great Portland Street
London W1W 5PF
United Kingdom - Contact Email for Privacy Matters: [email protected]
2. The Personal Data We Collect
We collect information in a few different ways to provide and improve our service.
How We Collect Your Data:
We collect your personal data when you:
- Purchase products from our website, either as a guest or with an account.
- Create an account with us.
- Contact us with queries, complaints, or feedback.
- Enter any competitions or prize draws we may run.
- Choose to complete surveys we send you.
- Leave a review on a product.
- Subscribe to our marketing newsletters.
- Browse our website (through cookies and similar technologies).
What Data We Collect:
Depending on your interactions with us, we may collect the following:
- Identity Data: Your first name and last name.
- Contact Data: Your billing address, delivery address, email address, and telephone number.
- Financial Data: Your payment card details. Please note, this is collected and processed securely by our payment partners (e.g., Stripe, PayPal). We do not store your full card details on our servers.
- Transaction Data: Details about products you have purchased from us and payments made.
- Account Data: Your username and an encrypted record of your password if you create an account.
- Marketing Data: Your preferences for receiving marketing from us.
- Correspondence Data: A record of our communications if you contact us.
- Technical & Usage Data: Your IP address, browser type, and information on how you navigate and use our website, collected via cookies and analytics tools.
Our website is not intended for children and we do not knowingly collect data relating to children.
3. How and Why We Use Your Data (Our Lawful Basis)
We only use your personal data when we have a valid legal reason to do so under UK data protection law. We’ve explained our reasons in the table below. Our goal is to provide you with the best possible shopping experience, and using your data helps us do this efficiently and securely.
| Our Purpose/Activity | The Data We Use | Our Lawful Basis for Using It |
| To process and deliver your order including managing payments, refunds, and warranties. | Identity, Contact, Financial, Transaction | Performance of a contract with you. |
| To manage your account and our relationship with you, including responding to your queries and providing customer support. | Identity, Contact, Account, Correspondence | Legitimate interests (to provide excellent service and keep our records current). |
| To keep you updated with news, offers, and promotions via our newsletter. | Identity, Contact, Marketing | Consent. You can opt-out at any time by clicking the “unsubscribe” link in any email. |
| To run competitions and surveys. | Identity, Contact, Correspondence | Legitimate interests (to engage with our customers and improve our services). |
| To protect our business from fraud and other illegal activities, and to safeguard your account. | Identity, Contact, Financial, Technical | Legitimate interests (to protect our business and our customers from crime). |
| To improve our website, products, and services by analysing how you shop. | Technical, Usage | Legitimate interests (to develop our business and offer a better user experience). |
| To comply with our legal obligations, such as keeping records for tax purposes. | Identity, Contact, Transaction | Compliance with a legal obligation. |
4. Who We Share Your Data With
We do not sell your personal data to any third parties. However, to run our business, we need to share your data with a few trusted partners who perform services on our behalf. These include:
- Delivery & Courier Companies (e.g., Royal Mail, DPD) to get your order to you.
- Payment Processing Providers (e.g., Stripe, PayPal) to securely take payment for your order.
- IT & Website Support Partners who help us run and maintain our website.
- Marketing & Email Providers (e.g., Mailchimp, Klaviyo) to send our newsletters, but only if you have consented.
- Analytics Providers (e.g., Google Analytics) to help us understand how customers use our site.
- Law Enforcement or Government Bodies if we are required by law to do so.
We have contracts in place with these partners to ensure they only use your data for the specific service they are providing and that they keep your data safe and secure.
5. Data Security & Retention
Keeping Your Data Safe: We have implemented strong security measures to protect your personal data from being lost, stolen, or accessed without authorisation. Our website uses SSL (Secure Socket Layer) technology, which encrypts any information you send to us.
How Long We Keep Your Data: We will only keep your personal data for as long as it is needed for the purpose it was collected. For example, UK tax law requires us to keep basic information about our customers (your Identity, Contact, and Transaction data) for six years after you place an order. After this time, your personal data will be securely deleted or anonymised for statistical analysis.
6. Your Data Protection Rights
You have rights over your personal data. Here’s what they are and how you can use them:
- The Right to Access: You can ask for a copy of the personal data we hold about you.
- The Right to Rectification: If you believe any data we hold is incorrect, you can ask us to correct it.
- The Right to Erasure: You can ask us to delete your personal data where there is no good reason for us to continue processing it.
- The Right to Restrict Processing: You can ask us to suspend the processing of your data in certain circumstances.
- The Right to Data Portability: You can ask us to transfer your data to you or another service provider in a machine-readable format.
- The Right to Object: You can object to us using your data for our legitimate interests or for direct marketing.
To exercise any of these rights, please contact us at [email protected]. We will respond to your request within one month.
7. Our Use of Cookies
Like most websites, we use cookies. Cookies are small data files that help us provide you with a smoother browsing experience. For example, they remember what’s in your shopping basket. For full details on the cookies we use, please see our Cookie Policy.
8. How to Complain
We hope that we can resolve any query or concern you raise about our use of your information. Please contact us first at [email protected].
However, if you are not happy with how we have handled your data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK’s data protection regulator.